In 2019, LeCouture-Nova was founded to disrupt overpriced and out of style smart watches. Designed in South Beach. Worn around the world.  LeCouture-Nova creates affordable and high tech products suitable for every occasion.  

We're a passionate team dedicated to health, fitness and life improvement who are building products that help transform people's lives. We believe technology can help us be healthier and live better lives, as long as it does not get in the way of living our lives.

Above all else, we create with the dream of enlivening our ultimate mission: to inspire you to live life on your own terms.



We deliver premium, stylish and futuristic smart watches, sunglasses, and accessories designed at our South Beach studio. We’re so confident you’ll love what we do that we offer a one-year guarantee on everything we make, plus free worldwide shipping.



We were founded on the belief that smart watches shouldn’t break the bank. Our goal is to change the way you think about smart watches by delivering premium stylish designs at the lowest prices.  Our mission is to empower and inspire everyone to live a healthier, more active life. We design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, regardless of how small or big they may be.