In 2019, LeCouture-Nova was founded to disrupt overpriced and out of style smart watches. Designed in South Beach. Worn around the world.  The LeCouture-Nova smart watch speaks for a fancy, futuristic and deco design suitable for every occasion.  

We’re inspired by the go-getters, the innovators, the dreamers; and our designs embody this very spirit. They’re built for style, adventuring, creating, and daring to disrupt the norm.

Above all else, we create with the dream of enlivening our ultimate mission: to inspire you to live life on your own terms.



We deliver premium, stylish and futuristic smart watches, sunglasses, and accessories designed at our South Beach studio. We’re so confident you’ll love what we do that we offer a one-year guarantee on everything we make, plus free worldwide shipping.



We were founded on the belief that smart watches shouldn’t break the bank. Our goal is to change the way you think about smart watches by delivering premium stylish designs at the lowest prices.



We’re more than just quality smart watches and accessories — we’re a community of supporters across our socials. Follow us on insta for a glimpse into our lifestyle.